Privacy Policy
Last updated: June 2026
1. Who is the data controller?
The data controller is Majestic Auto Group d.o.o., Vojvode Vratka 14, 11080 Belgrade, Serbia, MB: 22124510. Email: info@majesticautogroup.rs
2. What personal data do we collect about you?
We collect the following personal data that you provide voluntarily: — First and last name, email, phone number — Driver's license number, ID card details — Billing and payment data — Location and reservation data — IP address and browser data
3. When do we collect data?
— When you register / become a Majestic Auto Group member — Make an online reservation — Sign up for the loyalty program — Sign up for email notifications — Take part in a survey, competition or prize draw — Contact Majestic Auto Group — Use our online services — Submit an online inquiry
4. Purpose of processing
The data is used for: — Registering you as a Majestic Auto Group member and assigning a customer number — Processing and managing reservations — Invoicing and payment processing — Communication regarding your reservation — Meeting legal obligations — Improving the quality of our services — Responding to your questions or suggestions — Sending emails with news and promotions, if you have consented — Contacting you about a reservation you did not complete online on our website — Processing your participation in a prize draw or competition
5. Data sharing
Your data is not sold, shared or sent to third parties. It is shared only with insurance companies, payment service providers and government authorities where required by law.
6. Data security
We apply technical and organizational measures to protect your data. Transmission is encrypted via SSL/TLS.
7. Your rights
You have the right to access, rectify, erase and restrict the processing of your data. Contact: info@majesticautogroup.rs
8. Retention period
Data is stored only for as long as necessary under the laws of the Republic of Serbia. Reservation data is usually kept for 5 years.
9. Anonymous traffic measurement
To understand how our website is used, we operate our own privacy-friendly, cookieless traffic measurement. We do not set any consent-requiring cookies, do not use fingerprinting and do not create cross-site identifiers. Your IP address is never stored in readable form — it is used only briefly to determine the approximate country and a daily-rotating anonymous hash, and is then immediately discarded. We record only anonymous, aggregated data per page view (time, page, source/referrer, approximate country, device type and language). This data cannot be linked to you. Because the measurement is anonymous and cookieless, no consent is required.